The 1999 Media Study is part of the European Election Study Longitudinal Media Study, an integrated data set comprising of 1999 European Election Media Study, 2004 European Election Media Study and 2009 European Election Media Study.
The content analysis was carried out on a sample of national news media coverage in 15 EU member states in 1999, in 24 EU member states in 2004, and in all 27 EU member states in 2009. In all waves, we focus on national television and newspapers because these media are consistently listed as the most important sources of information about the EU for citizens in Europe (Eurobarometer 54–62).
In all three waves, we included the main national evening news broadcasts of the most widely watched public and commercial television stations by country. We also include one or two ‘quality’ (i.e. broadsheet) and one tabloid newspaper from each country. For countries without relevant tabloid newspaper the most sensationalist-oriented other daily newspaper was included. In 1999, the data set includes only one national broadsheet newspaper and thus is missing a sensationalist-oriented newspaper. In some countries, the exact outlets coded vary to a certain extent from year to year. The exact outlets in each year are given in the appendix.
The data is available at PIREDEU home page.